Shopify Store
Startus Cloud
Shopify storefront taking a three-store PC components retailer online
Visit live site
1,400+
Products listed
12
Component categories
3
Stores taken online
Shopify Store
Project type
Three stores with a local reputation and no way to sell beyond walking distance
Three offline stores selling PC components, and nothing online. We built the storefront for their new brand — a catalogue of 1,400+ parts across 12 categories, aimed at people specifying a build end to end rather than buying a box.
- The Challenge
Where they started
An established offline business with three stores, a loyal local customer base, and no way for anyone outside walking distance to buy from them.
- Our Solution
What we did about it
A Shopify storefront built around their new brand identity, with the full component catalogue organised by category and a route for customers who want a custom machine specified rather than a prebuilt one.
Nobody spends ₹80,000 on a graphics card at a shop they have never heard of. The entire storefront is an answer to that one problem.
A storefront that argues for itself
Three offline stores had a reputation you could only get by walking into one of them. Online, that reputation is worth nothing until it is written down — so the store is built to earn trust on the page, category by category.
A catalogue organised the way a builder thinks
1,400+ parts across 12 categories — graphics cards, processors, memory, motherboards, storage, power supplies, cooling, cabinets, peripherals — grouped by what you are choosing between, not by how a warehouse is stacked.
Four objections answered before the first scroll
Serial-verified genuine stock, 48-hour dispatch, 7-day replacement and a GST invoice with B2B billing, pinned directly under the hero. These are the exact four things a component buyer is afraid of.
A comparison that names the alternative
A row-by-row table against the local grey market and the big marketplaces: serial verification, bench-test report in the box, warranty registered in the buyer’s name, dead-on-arrival replacement. Most stores avoid the comparison. This one leads with it.
Proof in the buyer’s own words
Unboxing and bench clips from real orders sit alongside written reviews from verified buyers — evidence produced by customers rather than copy written by the shop.
A route for a custom machine
A build path for the customer who wants a machine specified end to end rather than a box off a shelf — the thing the offline stores were already known for, finally reachable from outside walking distance.
Buying guides, not blog filler
“Read before you spend” pieces on storage choices, compatibility and build planning, published on a stated cadence. Content that earns the sale rather than chasing a keyword.
Where the money actually gets spent
Component buyers research on a desktop and buy on a phone, usually after checking the same part on two other tabs. The mobile store has to survive that comparison.
Search, trust bar, then categories
Verified buyers, in their own words
The comparison, row by row
What it runs on, and what each part is for
- Platform
- Shopify
- Custom theme
- Custom sections
- Catalogue
- 1,400+ SKUs
- 12 collections
- Category navigation
- Merchandising
- Comparison blocks
- Custom build path
- Editorial buying guides
- Trust
- Verified-buyer reviews
- Customer video
- GST & B2B invoicing
- Delivery
- Mobile-first responsive
- Image optimisation
- Search
Interested in a project like this?
Explore our shopify development service
High-converting Shopify and Shopify Plus stores for D2C brands and international retailers. Custom themes, headless Hydrogen storefronts, B2B portals, and migrations from WooCommerce, Magento, or legacy carts. Klaviyo, Recharge, Razorpay, and Stripe integrated by default. Core Web Vitals tuned for mobile, conversion-optimised product pages, and transparent INR/USD pricing.
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