Question 1

Why Next.js App Router specifically — and not a different framework?

Accepted Answer

Next.js App Router gives you server components by default, which means HTML rendered on the server, smaller JavaScript bundles shipped to the client, and SEO-ready pages without a separate SSR configuration step. The data-fetching model is co-located with the component that needs the data — no separate API route just to pass props. Caching is explicit and controllable per-fetch, not a global toggle. The ecosystem is the largest in the React world: shadcn/ui, tRPC, Better Auth, Prisma, Drizzle, and every major CMS have first-class Next.js integrations. Hiring is easier — Next.js App Router knowledge is now the default expectation for senior React engineers globally. Vercel deployments are zero-configuration: preview URLs per pull request, atomic deploys, and global edge network without DevOps overhead. For greenfield projects targeting performance, SEO, and long-term maintainability, App Router is the correct default. We do use Remix or Vite-React for specific use cases, but Next.js wins the majority of projects we see.

Question 2

Are you a Vercel partner, and does that matter for our project?

Accepted Answer

We have applied for Vercel partnership and are working through the verification process — we will update this page when the status is confirmed. What matters for your project regardless of partner status: we deploy every Next.js project to Vercel, we have direct experience with Vercel-specific features including Edge Functions, ISR, Middleware, and the AI SDK, and Vercel support is available to your team directly through your own Vercel account. For projects with enterprise compliance requirements that prohibit Vercel (data residency, SOC-2 vendor restrictions, or self-hosted mandates), we deploy to AWS App Runner, AWS Amplify, or Cloudflare Pages with the Open-Next adapter — the application code is identical, only the deployment target changes. Vercel is our default recommendation for most clients because the developer experience and performance characteristics are excellent, but we do not lock you in.

Question 3

When do you use App Router versus Pages Router?

Accepted Answer

App Router is our default for every new build. It ships server components, streaming, nested layouts, and the metadata API out of the box — advantages that Pages Router cannot match without third-party workarounds. We choose Pages Router in one scenario only: existing codebases where a full rewrite is out of scope and the incremental migration cost outweighs the benefit. In that case we migrate route-by-route over several sprints, moving the highest-value pages (landing pages, dashboard shell, auth flows) to App Router first while leaving stable CRUD routes on Pages Router until the budget allows. If you are starting a new project today, there is no reason to default to Pages Router. The App Router documentation is mature, the community patterns are settled, and the performance gap between the two approaches is significant enough to justify the learning curve for any team that has not used it yet.

Question 4

Can you migrate our WordPress site or React SPA to Next.js?

Accepted Answer

Yes — WordPress-to-Next.js and React SPA-to-Next.js migrations are a significant part of our work. For WordPress migrations, we export and clean the content into a headless CMS (Sanity or Contentful), rebuild the templates as Next.js server components with identical URL structures, and implement 301 redirects for any URLs that must change. SEO continuity is treated as a launch gate: we verify Search Console coverage before and after cutover, confirm no indexed URL returns a 404, and monitor organic traffic for 30 days post-launch. For React SPAs, the migration strategy depends on the existing data-fetching approach. Client-side-only SPAs get the largest gain from the move to server components — initial page load, SEO, and Core Web Vitals all improve materially. We migrate route-by-route when the codebase is large, shipping the marketing and SEO-critical routes first. Content, images, and redirect maps are documented before a single line of code is changed.

Question 5

How does Next.js handle SEO — is SSR actually better than a React SPA?

Accepted Answer

Yes — meaningfully better, and the gap is measurable. A client-side React SPA sends an empty HTML shell to the browser; Googlebot must execute JavaScript to see content. Even though Googlebot can execute JavaScript, the crawl budget is consumed faster, render delays can push pages into a secondary crawl queue, and structured data injected client-side is less reliable than server-rendered markup. Next.js with SSR or ISR sends complete HTML on the first request — Googlebot reads it immediately, structured data is in the initial response, and Time to First Byte is lower. The App Router metadata API generates title tags, Open Graph tags, canonical URLs, and JSON-LD schema as part of server rendering. Sitemaps are generated programmatically via the sitemap.ts convention. ISR is our preferred rendering mode for content pages: statically generated, globally CDN-cached, and revalidated on a schedule or on-demand after a CMS publish — no server round-trip on a cache hit, full HTML on the first request.

Question 6

Can you add AI features to our Next.js app — chatbots, summarisation, search?

Accepted Answer

Yes — the Vercel AI SDK is our default integration layer for AI features in Next.js. It provides streaming UI primitives (useChat, useCompletion) that work with the App Router and Server Actions natively. LLM calls run server-side in Route Handlers or Server Actions — the API key never touches the client, and you get full control over rate limiting, logging, and model selection. We build streaming chat interfaces where the user sees tokens as they arrive, not after a full round-trip. For RAG (Retrieval-Augmented Generation), we use pgvector on Postgres or Pinecone for the vector store, and the retrieval step runs as a Server Action before the LLM call. For structured output — form filling, data extraction, classification — we use Zod schemas with the AI SDK to get typed responses. Tool use and multi-step agent flows are supported. We have shipped AI-powered search, document summarisation, and onboarding copilots inside Next.js SaaS dashboards.

Question 7

Where should we host our Next.js app — Vercel, AWS, or somewhere else?

Accepted Answer

Vercel is our default recommendation for most clients. Zero-configuration deploys, preview URLs per pull request, global edge network, and tight integration with Next.js internals (ISR revalidation, Edge Middleware, Server Actions) make it the lowest-friction production environment. For startups and scale-ups below $10k/month in Vercel spend, it is almost always the right choice. For enterprise clients with data-residency requirements, SOC-2 vendor restriction lists, or traffic volumes where Vercel costs become significant, we deploy to AWS — App Runner for containerised Next.js or Amplify for a managed Next.js host — with an Aurora Postgres or RDS backend in the required region. Cloudflare Pages with the Open-Next adapter is a viable option for globally distributed apps with edge-first requirements. Self-hosted on a VPS or Kubernetes cluster is possible and we support it for compliance-mandated scenarios, but the operational overhead is higher and we document that trade-off clearly before choosing it.

Question 8

What does ongoing maintenance cover after the site launches?

Accepted Answer

Our monthly maintenance retainer covers four categories of work. First, dependency and security updates — we upgrade Next.js minor and patch releases, audit npm dependencies for vulnerabilities monthly, and apply patches within 48 hours for critical CVEs. Second, performance monitoring — we track Core Web Vitals via Google Search Console and Vercel Analytics, flag regressions, and diagnose root causes before they affect ranking or conversion. Third, content and configuration changes — CMS updates, new landing pages, A/B test variants, redirect additions, and environment variable rotations. Fourth, scoped feature work — new routes, integrations, or UI modules within an agreed monthly hour budget, quoted and approved before work begins. Retainers start at $500/month for maintenance-only and scale to $3k–$8k/month for teams that want dedicated weekly engineering capacity. The main advantage of a retainer over ad-hoc requests is that the team knows your codebase — no onboarding time, no re-learning your deployment pipeline, no ramp-up cost per ticket.

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