Shopify development for stores that have to sell

Shopify project costs vary widely. A starter store on a polished theme with 20–40 products usually costs ₹1.5L–₹4L ($2k–$5k). A custom-themed store with bespoke design, structured product data, and conversion optimization runs ₹4L–₹12L ($5k–$15k). Shopify Plus builds with custom apps, B2B portals, or headless storefronts on Hydrogen sit at ₹12L–₹40L+ ($15k–$50k+). Migrations from WooCommerce or Magento land between ₹3L–₹15L. We quote per project, not hourly, with transparent line items and fixed delivery dates. Ongoing retainers start at ₹35k/month for theme updates, A/B tests, and conversion work after launch. Pricing is in INR for India and USD for international clients.

Our Shopify Partner application is in progress and we expect verified status soon. Practically, what matters more is what we ship: custom themes from scratch, theme customizations, app development, headless Hydrogen storefronts, B2B and Shopify Plus implementations, and migrations from other platforms. We've worked on 30+ Shopify projects across D2C apparel, beauty, supplements, jewelry, and lifestyle brands. We follow Shopify's theme architecture standards (sections, blocks, JSON templates), pass theme review, and keep custom code maintainable for your in-house team or a future agency to take over. Partner status helps with credibility but doesn't change the build quality — that comes from the engineering team.

Yes — migrations are a meaningful share of our Shopify work. We move products, variants, customers (with password reset triggered), order history, blog posts, redirects, and SEO metadata. We preserve URL structures where possible and 301-redirect everything that changes, so traffic and rankings transfer. Custom logic from your old platform — pricing rules, bundles, subscriptions — gets rebuilt as Shopify apps or theme code, whichever fits better. Typical migration: 6–10 weeks including a redesigned theme, new structured data, and a staging cutover dry run. We test heavily on a Shopify development store, then cut over during a low-traffic window with monitoring in place. Most clients see Lighthouse and SEO scores improve within 30 days.

Yes. We build private apps for single-store needs, custom apps for multi-store merchants, and public apps for distribution on the Shopify App Store. Common app types: subscription billing, product bundling, custom checkout extensions (Shopify Plus), wholesale and B2B portals, ERP/CRM sync, custom shipping logic, and AI-powered product recommendations. App stack is typically Node.js + TypeScript + Polaris (for embedded admin UI) + Shopify CLI + GraphQL Admin API. We follow Shopify's app review and security standards so public apps pass review on first submission. Costs run ₹5L–₹25L ($6k–$30k) for typical custom apps, depending on integration depth and admin UI complexity. We also handle ongoing support and app store optimization.

Shopify Advanced caps out at around 1,000 orders per minute and uses standard checkout. Shopify Plus unlocks higher throughput, scriptable checkout via Checkout Extensibility, B2B/wholesale features, multi-store management (up to 9 expansion stores), priority support, and bigger API limits. The license fee jumps from around $399/month (Advanced) to from $2,300/month (Plus). For most merchants under $2M annual GMV, Advanced is fine. Plus makes sense above $2M–$3M GMV, for B2B-heavy operations, multi-region storefronts, or heavy checkout customization. We build on both — same engineering quality, different platform capabilities. We'll recommend Plus only when the additional capabilities clearly pay for themselves, not for status.

Yes — most of our Shopify clients are D2C brands selling internationally. We've worked with Indian D2C brands shipping globally, US apparel and supplement brands, UK lifestyle labels, and UAE beauty retailers. We handle international setups: multi-currency via Shopify Markets, multi-language, region-based pricing, regional compliance (GST, VAT, US sales tax via TaxJar/Avalara), and localized shipping/payment integrations. We also build for D2C-specific needs: subscription stack (Recharge, Stay AI, Ordergroove), reviews (Yotpo, Stamped), email/SMS (Klaviyo, Postscript), upsell stack (ReConvert, Bold), and analytics (Triple Whale, Northbeam). References from D2C clients available on request.

Yes — separately or as part of a build. Shopify SEO covers technical SEO (canonical tags, structured data, sitemap, Core Web Vitals), content SEO (collection pages, product descriptions, blog hub), and on-store merchandising (filtering, navigation, search). Conversion optimization covers checkout funnel analysis, cart UX, product page redesigns, A/B testing through tools like Convert or Shopify-native A/B tests, and post-purchase upsell. We run a 14-point Shopify audit (free) covering both SEO and CRO before any engagement, so you see what's broken before deciding to engage. Typical CRO retainer: ₹50k–₹1.5L/month, ₹2L–₹6L for one-off rebuilds of high-traffic pages with measurable conversion impact.

Yes — integrations are a significant share of Shopify work for growing brands. Common integrations: ERPs like SAP, NetSuite, Microsoft Dynamics, Zoho, and Tally; CRMs like HubSpot, Salesforce, Pipedrive, and Klaviyo; payment gateways like Razorpay, PayU, Cashfree (for India), Stripe and PayPal (international), and Shop Pay; logistics like Shiprocket, Delhivery, ShipStation, and EasyPost; and warehouse/3PL systems. We build using Shopify's GraphQL Admin API, webhooks for real-time sync, and middleware (Node.js or n8n) when transformations are complex. For one-off integrations we quote ₹2L–₹12L per integration depending on data complexity and reliability requirements (retry logic, error handling, dashboards).

Yes — Shopify works well for Indian businesses. Rupee pricing, local payment gateways, and compliant invoicing are all standard on the platform, not workarounds you have to bolt on yourself, and checkout matches what Indian shoppers already expect from UPI-first sites.

You can price everything in INR and accept UPI, cards, netbanking, and wallets through Razorpay or Cashfree at checkout. GST-compliant invoices generate through apps like ClearTax GST or Refrens, and Shopify's shipping and tax settings handle India-specific rules out of the box. We set up Indian payment gateways, GST invoicing, and local shipping partners (Shiprocket, Delhivery) as standard on every India-facing build, alongside international payment options if you also sell abroad.

Yes — we build fully custom Shopify themes from scratch, with your own section library and layouts, rather than starting from a purchased template and reskinning it, when a template can't do what your brand needs.

A custom theme means your own section library, block structure, and page layouts built specifically around your product catalog and brand — not a generic theme with your logo swapped in. We follow Shopify's Online Store 2.0 architecture (JSON templates, reusable sections, app-block compatibility), so merchandisers can rearrange pages themselves without touching code, and the theme still passes Shopify's theme review standards. This suits brands where a marketplace theme is starting to feel like a constraint — awkward product pages, no room for a real brand identity, or a layout the catalog actually needs and can't get. For simpler stores, a well-chosen premium theme with structured customization is often the faster, cheaper route, and we'll tell you honestly when that's the better call.