Hospitality · Luxury Hotels · Raebareli, Uttar Pradesh
Hotel Pleasant View — Direct Booking Hospitality Platform
How we built a commission-free reservation channel that tripled direct bookings and reduced reliance on OTAs.
- Client
- Hotel Pleasant View
- Duration
- 4 weeks build · ongoing maintenance
- Live
- Visit site
- Updated
- 2026-06-24
Highlights
3×
More direct bookings
4.8/5
Guest rating
20%
Profit margin increase
Situation
Hotel Pleasant View is a premier luxury boutique hotel located in Raebareli, Uttar Pradesh, offering refined interiors, cozy guest suites, and warm hospitality. Despite having top-tier facilities—including a pristine swimming pool, in-house bar and restaurant, laundry facilities, and free railway/airport transport—the hotel struggled with its digital distribution model.
Practically all reservations were driven by third-party Online Travel Agencies (OTAs) such as MakeMyTrip, Agoda, and Booking.com. This came with two primary drawbacks:
- Exorbitant commission fees: OTAs charged between 15% and 25% on every booking, eating away at net profit margins.
- Lack of guest ownership: The hotel could not access guest contact details, email addresses, or preferences before arrival, preventing personalized hospitality and follow-up marketing.
The hotel needed a digital flag of its own—a premium, fast website that could build trust, rank in local search queries, and drive direct, commission-free reservations.
Task
The management team at Hotel Pleasant View tasked Vellumarc with three core objectives:
- Design a Premium Digital Showcase: The site needed to reflect the luxurious interiors, comfort, and premium amenities of the property (free pickup/drop, high-speed Wi-Fi, swimming pool, EV charging, laundry, and dining).
- Direct Booking Engine: Integrate a frictionless, mobile-first booking widget allowing guests to check room availability, view amenities, and book directly.
- Local SEO Authority: Optimize the website to rank for traveler queries regarding accommodation in Raebareli and surrounding districts of Uttar Pradesh.
Action — Designing a Luxury Experience
To project the refined aesthetic of the hotel, we designed a dark, modern interface with warm gold accents. The design focuses on high-resolution, scroll-revealed imagery of the rooms and common spaces, giving users a true feel of the property before booking.
We structured the details cleanly, categorizing the six core amenities into interactive, card-based layouts:
- Pick Up & Drop: Showcasing free station/airport transfers in well-maintained vehicles.
- High Speed Wi-Fi: Highlighting connectivity in guest rooms and public spaces.
- EV Charging Station: Catering to the eco-conscious traveler with fast, on-site chargers.
- Laundry: Introducing efficient professional cleaning services.
- Swimming Pool: Displaying the pristine leisure pool with sun loungers.
- Bar & Restaurant: Showcasing gourmet meals and mixology cocktails crafted from locally sourced ingredients.
Each amenity was highlighted with clean, modern iconography and micro-animations, ensuring the page feels premium and responsive.
Action — Engineering the Booking Widget
The cornerstone of the platform is the custom Booking Engine. Using Next.js Server Actions and standard API routes, we implemented a real-time availability calendar:
- Date Range Selection: Guests select their check-in and check-out dates.
- Room Selection: Displays different categories of suites with live pricing and dynamic availability.
- Payment Integration: Integrated a secure Razorpay checkout for Indian credit/debit cards, UPI, Netbanking, and Stripe for international travelers, facilitating advance booking deposits.
- Instant Confirmation: Auto-sends confirmation receipts via WhatsApp and email, reducing the administrative workload at the reception desk.
To prevent cart abandonment, we set up a automated WhatsApp trigger that follows up with users who drop off at the checkout step.
Key Technical Decisions
- Next.js & Vercel: We opted for a Server-Side Rendered (SSR) Next.js structure to ensure instant page load speeds, which is crucial for travelers booking rooms on spotty 4G connections.
- Tailwind CSS & Framer Motion: Allowed us to craft responsive room-scrolling galleries and smooth transition effects that perform beautifully on all mobile browsers.
- Local Structured Data: Implemented
HotelandLocalBusinessschemas in JSON-LD, notifying Google of room availability, physical address, ratings, and contact info, which improved local map rankings.
Results
Since the launch of the new direct-booking website:
- 3× increase in direct, commission-free bookings compared to previous direct phone-call enquiries.
- 4.8/5 guest rating sustained with integrated feedback collection.
- 20% average increase in room profit margins due to reduced reliance on commission-heavy OTA channels.
- Lighthouse score of 98+ for performance, accessibility, and SEO.
Want this for your hotel or business?
If you manage a hotel, resort, restaurant, or local hospitality venue and want to increase direct bookings while cutting down on third-party commissions, we can help. Book a free audit today, and our senior engineers will deliver a custom scope for your digital upgrade.
“Before Vellumarc, we paid high commission fees to booking platforms and had no way of building relationships with our guests directly. The new site gives us full control over our booking flow and has boosted direct reservations by 3×.”