Web Development

Custom web development in India typically ranges from ₹1.5L–₹15L+ ($2k–$80k+) depending on scope. A polished marketing site with CMS sits around ₹2L–₹6L ($2.5k–$8k). A custom Next.js application — auth, dashboard, integrations — usually lands between ₹12L–₹65L ($15k–$80k). SaaS platforms or AI-powered apps run higher, ₹40L–₹2.5Cr+ ($50k–$300k+). We quote in INR or USD depending on where you are, with transparent line items — design, development, integrations, deployment — so you know exactly what you're paying for. Every estimate ties to a fixed scope and timeline, with optional retainers for ongoing work after launch.

Timelines depend on complexity, but realistic ranges: a marketing site with custom design ships in 4–6 weeks, a custom web application with auth and a dashboard in 8–14 weeks, and a SaaS or AI platform in 12–24 weeks. We work in two-week sprints with weekly reviews and a staging environment from week one, so you see progress continuously. Discovery and design happen in parallel — we don't wait for one to finish before starting the other. Most delays come from late content, late stakeholder feedback, or scope creep, which is why we lock scope before kickoff and assign a single decision-maker on your side. We hit our quoted dates on 9 of 10 projects.

Pick Next.js when you need real product behavior — authentication, dashboards, custom workflows, AI features, real-time data, or mobile-app-like performance. Pick WordPress when content velocity matters more than custom interaction — a blog-heavy site where non-technical editors publish daily. For most growth-stage businesses targeting global clients, Next.js is the better long-term bet: it's faster on Core Web Vitals, easier to extend, and renders cleanly for AI agents and search crawlers. WordPress carries a bigger maintenance and security tax, especially with plugins. We build both, but our default recommendation for new projects is Next.js plus a headless CMS (Sanity, Contentful, or Payload) when editors need a CMS layer.

Yes — roughly 60% of our work is for clients outside India, mostly the US, UK, UAE, Singapore, and Australia. We quote in USD or local currency, sign on Stripe or wire, and run async-first with overlap windows in your time zone. Communication runs through Slack, Linear, Notion, or whatever your team uses. We sign mutual NDAs, IP-assignment clauses, and DPAs when GDPR or HIPAA is in scope. Past international clients include US D2C brands, UK SaaS startups, UAE healthcare networks, and Singapore fintech teams. References available on request. For US/EU clients we typically work US-evening / India-morning overlap, which gets you 4 hours of live collaboration daily.

Default stack: Next.js (App Router) + TypeScript + Tailwind CSS + shadcn/ui on the frontend; Node.js, Postgres, Prisma, and Redis on the backend; Vercel or AWS for hosting; Better Auth or Clerk for auth; Stripe for payments; and Sanity, Payload, or a headless CMS for editor-driven content. We pick this stack because it's fast to build with, fast to run, well-documented, and large enough to hire for. For AI features we add OpenAI, Anthropic, LangChain, and pgvector. We deviate when a client has an existing stack that works — we won't force a rewrite if your team is shipping on Rails, Django, or .NET.

Post-launch we offer three options. Free 30-day window: bug fixes and small tweaks at no charge so the site stabilises in production. Care plan retainer: monthly maintenance covering security patches, dependency updates, monitoring, performance audits, content updates, and 4–10 hours of dev time, starting at ₹40k/month. Project-based engagements: new features, A/B tests, redesigns, billed by sprint. Every site ships with monitoring (Sentry, Vercel Analytics, or your tool of choice), automated backups, and a runbook for your team. We hand over full source, infra credentials, and documentation — you own everything. About 70% of clients stay on a retainer because shipping continuously beats yearly redesigns.

Design is collaborative, not waterfall. Week 1: discovery — we audit your existing site, talk to 2–3 customers, and define success metrics with you. Week 2: information architecture and wireframes for the key flows. Week 3: visual direction — two concepts, then refinement on the chosen one. Week 4 onward: full design in Figma, with a working prototype reviewed weekly. We design in close partnership with development, so design tokens, components, and motion specs translate directly into code with no fidelity loss. Every design decision ties to a measurable outcome — conversion, engagement, retention — not opinion. We use Figma, FigJam, and Loom for async reviews.

Yes. Most of our work starts as a redesign or replatform. We begin with an audit — performance, SEO, conversion, accessibility, and code quality — then map content and traffic so nothing valuable gets lost in migration. Common paths: WordPress to Next.js (faster, cheaper to maintain), Webflow to Next.js (more control, custom logic), legacy custom builds to a modern stack. We preserve URLs and 301-redirect anything that changes, so search rankings transfer. Migrations typically take 6–12 weeks, with the new site running in parallel for QA before cutover. SEO usually improves measurably within 60–90 days post-launch because Core Web Vitals and structured data are dramatically better.